Shock Value: Great Use of Surprise in Video
All nonprofit communications professionals have been here before: you have a big campaign launching or a new report coming out, and you need to find a way to get your audience interested without rehashing the same old information or messaging. One way to capture your audience’s attention is to use the element of surprise. Surprise or shock works especially well in video, which can easily...
3 Winning Leadership Techniques for Nonprofits
Being a leader requires the courage to do things differently, and the ability to prioritize intangibles like company culture, sense of purpose, and innovation.
How Video Planning Helped Me Plan My Wedding
I like to think that most people don't fail to plan, but that they don't know that they need to plan and what to plan for! As senior video producer at See3, I’ve seen this conundrum unfold while planning videos for all kinds of organizations, which is why I am always glad to step in and ask the right questions to help organizations figure out what they should be planning...
WEBINAR: Video As An Engine for Nonprofit Growth: A Case Study
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity. In the webinar Video as an Engine for Nonprofit Growth: A Case Study, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an...
How Nonprofits Can Use Customer Journey Mapping
Nonprofits can use customer journey mapping to increase supporters by understanding how existing donors and advocates communicate with their organizations.