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“I am telling clients all the time how easy it is…”
Agency people, eh? Excellent experiment!
Lately, I keep learning the same lesson repeatedly: you don’t know something until you do it. Ex. blogging is pretty straight forward in theory, but you don’t know it until you do it. It seems all of us initially approach it like any other project: plan what it’s about, get it started with some early posts that you temporarily keep private, design what it looks like, and have some kind of unveiling or ‘launch.’ And that seems to keep being all wrong. A better approach: don’t know what it’s about, start posting, do a quick design you know will change, never ‘launch’ – it’s always alive and never done. Meaning, design, and audience will emerge. It’s a blog, not a book.
Anyway, I enjoyed the video and it led me to see how video blogging could be really interesting. A little like photos with sound. I bet your video could have been several blog posts. Video posts might be 15-30 seconds long. I get to see fragments of context for the day, like hyper-charged photographs, and you don’t have to spend much time editing (titling, searching through footage to meaningfully cut together). Instead, editing might mean grabbing one or two good bits that were representative of the day, but don’t necessarily ‘mean’ anything at all. Meaning will emerge through the blog posts over time. Maybe the blog publishing tool is really the editor, not Movie Maker. After all, it’s not a documentary, it’s a video blog (if that’s what it is). So once you’ve got your shooting sorted, it’s quick and dirty the rest of the way – it *has* to be, as you/Dori would have to do this a couple days a week!
So now you’ve got us interested – deliver! I’ll be back tomorrow
[...] You know from my previous post that I am not the video guy. I think I could become the photographer with better equipment and a class in Photoshop. For this installment of the Israel trip I decided to try a slide show. Often, for our clients, we help them create slide shows instead of videos when it makes sense and we encourage them to do more themselves. When video is too complicated or you have great stills and a good story, a slide show can work very well. It is so easy to do one it is amazing that organizations don’t do more of them. [...]