There is a lot of talk in the nonprofit world about a social networking strategy. More recently the talk is about a Facebook strategy. I stumbled upon an essay about the emerging class divisions between users of Facebook and MySpace. On the surface it seems Facebook would certainly be a better place for nonprofits looking to find future donor prospects.
Here’s a relevant quote:
The goodie two shoes, jocks, athletes, or other “good” kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we’d call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.
MySpace is still home for Latino/Hispanic teens, immigrant teens, “burnouts,” “alternative kids,” “art fags,” punks, emos, goths, gangstas, queer kids, and other kids who didn’t play into the dominant high school popularity paradigm. These are kids whose parents didn’t go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.
Here’s a link to the lively discussion about this essay on Slashdot.
interesting, michael. i wish the report was supported by some reliable data, though. seems rather subjective (as the original author freely admits).