Re-Vision
Newsletter Sign Up

Newsletter

Sign up to receive our free newsletter featuring tips, case studies, and best practices for online and video strategy.

12
See3 Date
SEP
See3

It’s not just young people

There is an assumption among our clients that the whole issue of online video and social media marketing is all about young people. While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group.

In today’s New York Times there is a story about how the venture capital community is heavily backing social networking sites that are reaching out to baby boomers. “Facebook with wrinkles” they call it.

Social networking has so far focused mainly on businesspeople and young people because they are tech-savvy and are treasured by Madison Avenue.

But there are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace. Indeed, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings, a market research firm.

Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45. I wouldn’t be surprised if that’s only gone up in the past year.

An organizational investment into high quality and portable video messages, combined with an ongoing investment in social media marketing will pay off, increasingly across all the demographic segments of your supporters.

2 Comments

Great article. Also note, WSJ reports 33% of Facebook users are 35-54.

Hello Michael:

Great website and critically important job you are doing to educate nonprofits…the newer fundraisers anxious to get into the eConnecting need the perspective and us older folks need to understand more so we can integrate it’s potential with what we already know works. Citing these sources and adding your professional perspective is so helpful.

I’ve cited you, your company and website on a Best Practices: Marketing the Message Forum I had created on http://www.SustainableNonprofit.org where we are trying to help nonprofits cope with a full range of sustainability issues. I invite you to visit and help as well.

Best wishes….

Your email address will not be published. Required fields are marked *


6 − 5 =

Recent Posts
Categories
Authors
Danny Alpert, Executive Producer Allan Burstyn, Vice President of Web Services Stacy Laiderman, Senior Producer Katie Young Lisa Colton
    Like us on facebook
    Blogroll
    © Copyright 2013 See3. All Rights Reserved
    More from See3: