I am so impressed with the Obama campaign’s use of video. They are really making video a central part of their online strategy and I am certain it has an impact on the crowds they are drawing and the enthusiasm they are seeing.
I got a link to this video by email today. It is the 5th anniversary of Obama’s speech against the war, on October 2, 2002.
Here’s an excerpt from that speech:
“What I am opposed to is a dumb war. What I am opposed to is a rash war. What I am opposed to is the cynical attempt by Richard Perle and Paul Wolfowitz and other armchair, weekend warriors in this administration to shove their own ideological agendas down our throats, irrespective of the costs in lives lost and in hardships borne.
What I am opposed to is the attempt by political hacks like Karl Rove to distract us from a rise in the uninsured, a rise in the poverty rate, a drop in the median income — to distract us from corporate scandals and a stock market that has just gone through the worst month since the Great Depression. That’s what I’m opposed to. A dumb war. A rash war. A war based not on reason but on passion, not on principle but on politics.”
-Barack Obama, October 2, 2002
It shows impressive foresight. But as powerful as it is to read those words, see what they did with the video when they only had 13 seconds of the original speech on tape.
There is nothing here particularly complicated in terms of shooting or editing video. If your organization isn’t finding a way to start using this tool, you are missing a tremendous opportunity.