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NOV 12, 2007
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In the most recent issue of the Chronicle of Philanthropy Glucophage online without prescription, I am quoted in an article titled "Telling Moving Stories." The article features the case study of our client the American Jewish World Service. (Click here to view the front page of the issue.)

You need to subscribe to see the whole thing, cheap glucophage in usa, Glucophage no online prescription, but here's an except:

When the American Jewish World Service used to talk about using video to illustrate its overseas aid projects, it usually meant gathering enough footage for a seven-minute spot to be shown to the people who would attend its annual fund-raising dinners, glucophage online without prescription. Glucophage no prescription, But the Internet has changed all that.

The New York organization last year collected more than 60 hours of footage of the organization's workers and volunteers helping AIDS patients in Uganda, glucophage prescription, Purchase glucophage without prescription, tsunami victims in India, and poor residents of El Salvador, find glucophage, Cheapest generic glucophage online, and it soon plans to use that extra footage for an extensive online video campaign. The collection of two- to three-minute spots will run on the group's Web site, low price glucophage, Cheap glucophage pharmacy, and the charity will also post video clips of interviews with volunteers on the popular online video site YouTube. The organization is also creating DVD's of some of the videos to send to prospective donors, glucophage online without prescription.

What's more, buy cheapest glucophage on line, Glucophage internet, the charity has trained some of its staff members to shoot video using inexpensive cameras, with the goal of creating a library of footage that it can use to create fresh online videos for years to come, glucophage without a prescription. Cheap glucophage no rx, The cost for this effort — which included the purchase of four cameras and video-editing equipment — was about $2,000, buy generic glucophage online. Glucophage from india, Susan Rosenberg, American Jewish World Service's director of communications, glucophage cheap drug, Buy generic glucophage, says these projects are important to the organization because video, more than any other medium, cheap glucophage on internet, Cheap glucophage without prescription, can tell powerful, emotional stories that move supporters and donors to take action, order generic glucophage. Compare glucophage prices online, Instead of simply telling potential donors about the organization's overseas outreach work, it can show them the people it helps and allow them to hear volunteers and those they help in their own words, canadian glucophage. Glucophage online without prescription, "Increasingly, audio and video on the Web are critical tools [for nonprofit groups] for communicating to people about the work they're doing, and I only see that intensifying," Ms. Buying glucophage online, Rosenberg says.

With YouTube's announcement in September that it plans to dedicate a portion of its video-sharing site exclusively to charities, buy glucophage from us, Buy glucophage overnight delivery, experts say many nonprofit groups are likely to follow American Jewish World Service's lead.
.., cheap glucophage tablet. Best price glucophage, Because of these factors, groups that attempt to use their internal, glucophage tablet, Discount glucophage, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman, generic glucophage, Glucophage vendors, president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns, lowest price glucophage. See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company's own video portal, DoGooderTV, glucophage online without prescription. Buy glucophage internet, "You can't produce that dinner video over and over, three or four times a year, generic glucophage online, Glucophage pharmacy online, because most organizations don't have the budget to do that," Mr, order glucophage from us. Cheap glucophage, Hoffman says of those richly produced videos, which typically cost between $20, cost glucophage, Online pharmacy glucophage, 000 and $75,000.

Instead, he encourages nonprofit groups to produce documentary-style videos that show their work and cast their workers as real people. Such videos can be done inexpensively — requiring only the investment in a digital video camera, video-editing software, and staff time. Glucophage online without prescription, Because many digital cameras and editing software are inexpensive, that investment can be less than $1,000.

"The model of continuous documentation is so important," Mr. Hoffman says.

"If you're shooting on a regular basis and capturing your work on a regular basis, there are great opportunities to show the kid who walks into your program timidly on the first day and three years later is the leader of a group,"he says. "To have the documentation of the transformation gives you material for powerful stories."

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5 Comments     comment
  • restr » Blog Archiv » The Chronicle of Philanthropy – Telling Moving Stories

    [...] full story here Der Beitrag wurde am Monday, den 12. November 2007 um 14:17 Uhr veröffentlicht und wurde unter video camera abgelegt. du kannst die Kommentare zu diesen Eintrag durch den RSS 2.0 Feed verfolgen. du kannst einen Kommentar schreiben, oder einen Trackback auf deiner Seite einrichten. Einen Kommentar schreiben [...]

    13 Nov 2007
  • JournaMarketing

    Telling stories, video, and your organization…

    13 Nov 2007
  • Russ Burke

    Your point that AJWS was able to take the means of production and re-cast the process, the subject matter and the distribution in a wholly different way that opened up a world of powerful “documentary” statements that promise to change how people…and likely way more people…see the work that they do, is just so incredibly important.

    I believe this perception helps less well resourced nonprofits see their way to get into digital messaging. So much so, I linked your commentary in a post I created on Sustainable Nonprofit. You can see it at http://www.sustainablenonprofit.org/forums/thread/1522.aspx . Please visit there and comment if you’d like to help those just beginning this journey understand good first steps.

    Meanwhile, I do appreciate your postings…keep up the great work!

    14 Nov 2007
  • Bourgeon » Blog Archive » How To Blog by Rob

    [...] Online communication also has to be fun. When your audience is looking at you in a web browser, if they’re bored, they’re on to the next site.  Even non-entertainment non-profits are using these tools. According to one community service non-profit director, “Increasingly, audio and video on the Web are critical tools [for nonprofit groups] for communicating to people about the work they’re doing, and I only see that intensifying.” [...]

    14 Nov 2007
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    28 Jan 2008

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