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Archive for February, 2008

Michael Hoffman, CEO
POSTED BY

FEB 27, 2008
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As part of our preparation for the NTC in New Orleans in March we have decided to give up to 6 organizations some free consultation with See3 Executive Producer Danny Alpert Acomplia online without prescription, . Danny is a producer, acomplia medicine, Cheap acomplia in usa, director and editor whose films have aired on PBS, HBO and A&E and have been nominated for an Academy Award and national Emmy Awards, acomplia online cheap. Acomplia generic, Here are the details:
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Not sure how to use video to its highest potential in telling your organization's story and begin incorporating video into your messaging. Sign up for a free one-on-one storytelling strategy session, cheapest acomplia price. Drug acomplia, Sit with Danny Alpert, See3 Executive Producer and Award Winning Documentary filmmaker and brainstorm on new video stories, discount acomplia no rx, Cheapest acomplia, approaches and styles, explore how to repurpose your existing audio-visual assets and how to distribute your media to the widest and most effective audiences, acomplia internet. Find discount acomplia, This is one of the most fun-and maybe the most productive-30 minutes you can spend for your nonprofit's communications.

Only 6 people will be selected so reply today to info[at]see3.net and tell us how you might use video (for example, purchase acomplia without prescription, Cheapest acomplia online, do you have a campaign coming up, are you redesigning your website and want to include video, order generic acomplia, Cheap acomplia online, and so on). We will work with you to set up a convenient time during the conference, drug acomplia online purchase. Overnight acomplia. Acomplia in bangkok. Cheap acomplia pill. Certified acomplia. Cheap acomplia in canada. Cheap acomplia internet. Acomplia no rx required. Acomplia sales. Pharmacy acomplia. Acomplia no online prescription. Buy acomplia in canada. Cheapest generic acomplia online. Order acomplia without prescription. Find discount acomplia online. Cheap acomplia from canada. Acomplia for sale. Acomplia order. Generic acomplia. Purchase acomplia online. Buy acomplia from india. Acomplia discount. Buy acomplia no prescription required. Fda approved acomplia. Acomplia vendors. Acomplia information.

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Michael Hoffman, CEO
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FEB 26, 2008
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Paxil online without prescription, Do people see themselves as you see them. Paxil drug, This is an important question for anyone trying to market a product or idea or organization. Do you see people as old or young or religious or rich, paxil cheap price. Cheap paxil on internet, They might not see themselves that way.

On the IdeaDrivenMarketing.com blog there is a post about a social networking/content sites for Baby Boomers called Eons.com, paxil online without a prescription. This site is a failure due to a basic misunderstanding how their target market sees themselves, paxil online without prescription. Buy paxil online without prescription,

What went wrong with their strategy. Let me enumerate the ways:

* The LAST THING Boomers want is to be labeled as such, paxil pharmacy online. Buy paxil low price, We don’t want to be viewed as “old.” Ever.
* And neither do so-called “seniors.” (unless they really are seniors, buy discount paxil, Buy paxil cheap, which to me is 75 or 80 plus…John McCain is 72!). Paxil online without prescription, * Creating an age restricted, velvet rope around a label no Boomer wanted in the first place was the dumbest thing a web company could ever do.
* Just as many Boomers don’t welcome that label, cheap paxil pharmacy, Cheap paxil in uk, you should not assume that a “Millennial” wants to be characterized as such. Nor an African-American, paxil without a prescription, Paxil overnight, Gay consumer, Hispanic, order paxil no prescription required, Buy paxil, Gen X’er, etc, canada paxil. Sale paxil, * In fact, forget the labels, paxil price. Paxil buy drug, Big mistake in marketing.

The last point is the most salient:

Remember, the Toyota Scion and Honda Element were both similarly designed for and marketed to twenty somethings…young people, cheap paxil no prescription. Guess who bought a ton of them, paxil online without prescription. Order discount paxil, Boomers in their 40s and 50s. There is a big strategic lesson here for marketers, order paxil overnight delivery. Lowest price for paxil, People are fundamentally aspirational in their buying decisions, and their lives in general (which is one reason why Barack Obama is having such stunning success in his campaign, buying paxil, Find cheap paxil online, and not just for the legions of young people who flock to his speeches and his website.) You’ve go to appeal to individuals’ hopes and dreams, not simply the reality of who they are now.

People are fundamentally aspiration in their decisions, order paxil cheap online. Buy paxil internet, Who does your target market aspire to be. Is your organization or campaign helping them become that person, online pharmacy paxil. Paxil buy, Thanks to Karen Taggart for the link. Paxil online without prescription. Lowest price paxil. Buy paxil on line. Paxil. Buy no rx paxil. Free paxil. Paxil online review. Order paxil from canada. Paxil prescription. Compare paxil prices online. Paxil in australia.

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Michael Hoffman, CEO
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FEB 26, 2008
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Marc Andreessen has a blog post called "ABC thinks you're an idiot Zithromax online without prescription, ." What this post is about specifically is ABC's launch of on demand programming as a way to get people to stop using DVR (digital video recorders, like TiVo.) The ABC people say, if we give you all of our shows on demand, then you want need the DVR. And on their on demand programming, buy zithromax online, Zithromax no prescription, you can't skip the commercials.

Quoting Bill Carter from the NY Times

“This does counter the DVR, cheap price zithromax, Compare zithromax prices, ” said Anne Sweeney, the president of the Disney-ABC television group, zithromax bangkok. Cheap zithromax no rx, “You don’t need TiVo if you have fast-forward-disabled video on demand..."

Ray Cole, president of Citadel Communications, no prescription zithromax, Zithromax side effects, which owns three local ABC stations, who is also the chairman of the board of affiliated ABC stations, purchase zithromax no rx, Generic zithromax online, was even more direct about the goal of the new service.

“As network and affiliates, order zithromax, Zithromax without prescription, we both have an interest in slowing down the explosive growth of DVRs,” Mr, discount zithromax. Cole said, zithromax online without prescription. Cost zithromax, “This is about combating DVRs. As we developed this at every stage, order cheap zithromax online, Tablet zithromax, there was an agreement that however we put this together, disabling the fast-forward function was key.”

Ha, cheap zithromax from uk. Real zithromax without prescription, ABC thinks we're idiots. And this is the bigger point I want to make, approved zithromax pharmacy. Zithromax online without prescription, Do you, in your work, project your goals onto your audience in unrealistic ways. Zithromax in malaysia, ABC's efforts will fail. It is a joke really, where to order zithromax. Discount zithromax without prescription, They want to believe so badly that they can stop the world from changing that they don't tell themselves the truth. The truth at ABC is that people will watch what they want when they want, zithromax cheap drug, Order zithromax online, period. You can't make them do anything, find no rx zithromax. Zithromax rx, You better come up with other revenue sources, product placements, buy zithromax online cheap, Purchase zithromax, in-programming sponsorships, and the like, cheap zithromax from usa, Order zithromax no rx, because the world you knew is gone.

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Michael Hoffman, CEO
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FEB 25, 2008
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Valtrex online without prescription, Among video folks all of the YouTube content and user-generated content has made the professionals wonder... Do production values matter anymore, valtrex canada. Best price valtrex, Sure they do, but so does an engaging story, order discount valtrex online. Valtrex cheap, I was thinking about this when I saw this video, Pancake Man, order valtrex on internet. Buy cheapest valtrex online, Using stop motion technique more common with animation, it is a nice way to get people to pay attention to something pretty mundane, valtrex australia. Buy discount valtrex online, So, don't stress about production quality as much as think about story and how you will get the views to engage with your story, valtrex online sales. Generic valtrex cheap, Be creative.

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Michael Hoffman, CEO
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FEB 25, 2008
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Here's a news item from ABC News' The Blotter Lexapro online without prescription, . Lexapro buy online, It shows that it's not just nonprofits who are getting into the online video game, but also government, buying generic lexapro. Lexapro us, It is really making fun of this investment in video and while certainly they can't compete on YouTube views, I think there is very good reason for our government to extend their PR work to web video, lexapro online sale. Order no rx lexapro, So I can't say much for their efforts so far, but lets give them something for trying, cheap lexapro tablets. Lexapro no rx, The biggest problem I can see right away is that they are not letting us embed the videos.

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The State Department is defeating terrorism one "strong, engaging" online video at a time, buy lexapro from us. Lexapro in uk, While many agencies in Washington expect their budgets to be cut, the State Department’s Office of Public Diplomacy is looking for an extra $36 million in 2009, lexapro alternative, Buy cheap lexapro, according to new administration budget documents. Lexapro online without prescription, That would boost the office's budget above $400 million. (It's spent roughly $350 million a year in 2007 and 2008.)

What will they spend the money on, order cheap lexapro. Best price for lexapro, The administration showcases the office’s Video Production Team, “which creates strong, buy cheap lexapro online, Buy lexapro lowest price, engaging web-based video that communicates key U.S. values and counters terrorist ideologies, lexapro from india, Buy lexapro online australia, ” in documents provided to Congress.

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Michael Hoffman, CEO
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FEB 24, 2008
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We are in the middle of the DoGooderTV Nonprofit Video Awards Zyban online without prescription, . Buy generic zyban online, These are annual awards sponsored by See3 and NTEN to showcase the video work of nonprofits in the US and around the world. The winner will get an expense paid trip to the Nonprofit Technology Conference in San Francisco next year, buy zyban canada. Zyban tablet, I am just in awe of the work people are doing out there. Not every video is great, purchase zyban overnight delivery, Cheapest zyban prices, but the work is so important and often so moving. Some of the videos are thoughtful and emotional, zyban online without prescription. And some are funny, zyban medication. Cheapest generic zyban, You can see for yourself at the home page of the DoGooderTV Nonprofit Video Awards and click on the Watch button to see the videos.

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Michael Hoffman, CEO
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FEB 22, 2008
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Once again Beth Kanter and her friends at the Sharing Foundation Lipitor online without prescription, won the latest philanthropy competition. (If you didn't help Beth win, lipitor pharmacy, Buy lipitor in us, you can still give $10 or more to the Sharing Foundation online and help kids in Cambodia.)

The whole giving competition thing is complicated and I am not sure it's healthy. There is a mad scramble to get donations in a certain time period, lipitor in bangkok. Lipitor free delivery, Organizations push on their network, "Give now!" "We need you!" "We want to win." But unless you are an expert like Beth, cheapest lipitor prices, Best price lipitor, you don't usually have much of a chance.

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Beth, you are really great at this, order lipitor no prescription. Cheapest generic lipitor online, Mazal Tov yet again on a job well done.

This whole competition thing has been a good model for your strengths, lipitor sales, Lipitor bangkok, and I have given to this worthy cause every time you asked.

But I wonder about all the orgs who went down this road because of the publicity but were so less equipped than you to be successful, generic lipitor online. Lipitor online without prescription, I saw lots of questions about this on the PX list and elsewhere and thought to myself, these poor suckers, they are going to spend lots of time putting this together, will get little response, and people like Beth -- with big and active networks -- will eat their lunch. Lipitor australia, They don't have a chance.

I also wonder if this whole competition thing is sustainable, certified lipitor. Lipitor buy drug, How many of these could you do before you create fatigue in your network. And, lipitor online stores, Discount lipitor, is there a way to get the folks who gave with the urgency of this campaign to have a deeper engagement with the Sharing Foundation.

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