Charities see potential in tapping young Web users to promote their causes onlineBuy vigrx without prescription, By Wailin Wong
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April 30, 2008
Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, find vigrx without prescription, all looking to tap into a growing mass of young people who are spending much of their time on the Web. Vigrx buy online, Now, non-profit organizations are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fundraising and marketing, cheap vigrx.
It's a big change for non-profits as they shift from direct-mail campaigns and relying on the checkbooks of older givers to the unpredictable whims of Web popularity. Canadian vigrx, Though the transition is nascent, charities see potential in recruiting young activists who already use online networks to broadcast their identities and make connections.
Actress Cynthia Osuji of New York is a case in point, buy vigrx without prescription. She became interested in a women's health non-profit when she received a mass e-mail about auditions for a Circle of Health International-sponsored benefit production of Eve Ensler's "A Memory, vigrx online stores, A Monologue, Order discount vigrx online, A Rant and A Prayer." The group also was seeking board members to plan the show.
After Osuji, 26, vigrx price, won a spot in the cast and joined the board, Buy vigrx internet, she added a copy of the show poster to her MySpace profile. Out-of-town friends who couldn't attend the show ended up making donations and two "Facebook friends," casual acquaintances who learned of the benefit through the site, best price vigrx, came to the March performance. Buy vigrx from us, Osuji said the show brought her back into community service, an activity she hadn't pursued since high school. Buy vigrx without prescription, "Violence against women and women in conflict [areas] is something that's very personal to me," she said.
Circle of Health International has its own Facebook page, purchase vigrx overnight delivery, and 26-year-old Matt Bieber clicked on an application called Causes that allowed him to invite more than 100 of his 200-plus contacts to publicize the non-profit on their profile pages. Vigrx buy, His recruitment effort was akin to distributing virtual bumper stickers with the option to donate through the site. Eleven of his friends added the non-profit to their profiles.
Sean Parker, vigrx in us, who helped create Causes, Vigrx without prescription, said, "If you can activate a group of people and get some of those people to replicate the process … you've got the basis for a movement."
Outside of general communities like Facebook and MySpace, there are also social networking sites dedicated to philanthropy such as YourCause.com, buy vigrx online cheap, HopeEquity .org and actor Kevin Bacon's SixDegrees.org.
Now established institutions like the MacArthur Foundation and the Case Foundation want to know more about the tie between digital life and philanthropy, buy vigrx without prescription. Vigrx rx, They are funding studies of online social networks, civic engagement in the Millennial Generation and philanthropy in virtual worlds like Second Life.
"We're not claiming [online networks are] the panacea for philanthropies, order no rx vigrx," said Ben Binswanger, Buy no rx vigrx, the Case Foundation's chief operating officer. "[But] we think it's way too early to dismiss it as an Internet fad. … We're going to keep pushing down this path because we see enough spark here to make it interesting."
Power to engage
For non-profits, vigrx online, the power of social networks is engagement, Low price vigrx, not necessarily sheer dollar numbers. Buy vigrx without prescription, "If you send out a direct-mail piece, you never know if people open it up or not, unless they mail a check back to you," said Steve Byers, director of development and communications at Kansas-City based WaterPartners International, which promotes safe drinking water. "With the online community, we know which pages they're clicking on, cheap price vigrx. … They want to provide feedback and interact with the organization in ways that are very exciting and challenging."
WaterPartners created three fictional characters from Ethiopia, Cheap vigrx without prescription, India and Honduras and placed them in a virtual village on Second Life to illustrate the challenges of accessing potable water. The avatars also have profiles on MySpace and Facebook, and shots of their Second Life village are posted on photo-sharing site Flickr, vigrx internet. While the amount of money raised so far is tiny, Vigrx prescription, Byers said he could see online marketing and fundraising slowly displacing direct mail.
"I've been in fundraising for over 20 years, so this is really kind of a brave new world for me," he said, buy vigrx without prescription. "I've really had to rethink my whole approach to fundraising through the Internet."
Clearly, online fundraising is in its infancy, vigrx purchase. A survey by The Chronicle of Philanthropy showed that online giving for 187 large charities totaled $1.2 billion in 2006, Buy discount vigrx, up from $881 million in 2005. But of 147 organizations, 103 said online donations accounted for less than 1 percent of total contributions in 2006, vigrx in bangkok.
"There is no really large, Vigrx us, significant fundraising happening on social networks, but there's a sense in the non-profit community that that's where the prospects come from," said Michael Hoffman, vigrx canada, chief executive of Chicago non-profit consulting firm See3 Communications.
Building relationshipsBuy vigrx without prescription, Some non-profits that have a presence on social networking sites have discovered a new relationship with users. Online vigrx, Carie Lewis, the Humane Society's Internet marketing manager, said she finds herself responding to lots of mundane questions on pet care as a result of maintaining a presence on Facebook, overnight vigrx, MySpace, Order vigrx no rx, YouTube and Flickr. More important, Lewis said she's discovered supporters outside the organization's traditional demographic of women in their 50s, find discount vigrx online.
"It was a lot of work, Buy vigrx on internet, but it really paid off for us," Lewis said. The Humane Society has raised more than $33, buy vigrx in canada,000 on Facebook from users who have set up pages to protest everything from puppy mills to seal clubbing in Namibia. Vigrx overnight, The amount of money raised is small, but convinced Lewis' bosses that the online efforts have merit.
"Traditionally, vigrx online sales, I think non-profits focus on high-value donors, Vigrx generic, and what MySpace provides is an enormous network of people who are able to get involved through volunteering, offline events and donating in smaller amounts," said Lee Brenner, buy vigrx cheap, who oversees activism-related content on MySpace. Order vigrx from us, Link [Chicago Tribune]
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"Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February."
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