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Actually, the first case study on twitter fundraising was done by the Frozen Pea Fund about a year ago. You’ll find it linked here with about a half dozen other examples of fundraising that used Twitter
http://beth.typepad.com/beths_blog/2008/11/twitter-as-char.html
I think if people just go out and tweet and expect the dollars to coming rolling in (even in good times), that it is a waste of time. You need to build up a network – one with decentralized hubs. Also, Twitter was the primary channel – but multi-channel approach is also key.
Thanks Beth. I think we are still early enough to say this is one of the first
But thanks for pointing out the other examples. But… My trouble is, how does this really help existing organizations?
The experiment was to test Twitter’s speed. What could happen if you had a lot of hyper-connected geeks who are comfortable using Twitter in room to retweet in a concentrated amount of amount? In the analysis, one thing I learned was the importance of instant thank yous – not only via Twitter, but other way channels.
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