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Michael Hoffman, CEO
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SEP 10, 2009
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A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program Buy hytrin without prescription, would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action” and said that in their first test of this, cheap hytrin internet, Buy hytrin, Charity:Water raised $10,000 in one day, hytrin tablet. Hytrin canada,

At the Nonprofit Technology Conference in March while I was conducting a session about online video distribution, I mentioned to Steve Grove and Ramya Ragahvan—who runs the YouTube Nonprofit Program—that while this feature is nice, buy generic hytrin online, Cheap hytrin tablets, it is really limiting. In addition to only appearing in a very limited way on the video, no prescription hytrin, Hytrin online without a prescription, it only works on YouTube and not when you embed the video on other sites. While Charity:Water raised a lot of money, sale hytrin, Hytrin professional, I politely suggested that maybe it had as much to do with the video being featured by YouTube (and therefore getting a large amount of traffic) as with the new functionality.

But I knew they could make it much better, buy hytrin without prescription.

In front of the NTEN crowd I challenged them: “What would be really amazing would be to allow for outside links in the annotations features.” The annotations feature is available to all YouTube video makers and allows for the user to put an overlay box on any part of any video, discount hytrin online. Hytrin in uk, YouTube allows links to go in these boxes, but only links to other YouTube videos or YouTube channel pages, cheap hytrin no rx. Order hytrin no prescription, Ramya said they started with the overlay because the technology already existed and that they would be working on extending the annotations function.

I must admit that the cynic in me thought, hytrin no online prescription, Hytrin online without prescription, “It’s really in YouTube’s interest to keep people on YouTube and not to allow them to leave.” In other words, I wasn’t holding my breath that they would create more ways that nonprofits could get people off of YouTube and on to engagement, cheapest hytrin online.

Imagine my surprise when Ramya sent me this email last week:

Buy hytrin without prescription, Hi Michael,

I've been meaning to drop you a note, because I remember that you mentioned that you would love the ability to externally link from annotations. Discount hytrin no rx, Happy to report that for nonprofits that are part of the YT Nonprofit Program, we have this functionality, purchase hytrin overnight delivery. Cheap hytrin in uk, All they'll have to do, when creating an annotation, hytrin in malaysia, Buy hytrin pills, is click the "link" symbol and select "external link". Then they'll be able to link to external sites right from the annotation, hytrin approved. Hytrin online sales, Better still, these annotations should show up on embedded videos, purchase hytrin online.

Please feel free to share with nonprofits you work with, buy hytrin without prescription. Order cheap hytrin online, Best,
Ramya

Oh, buy hytrin us, Hytrin online pharmacy, share it I will.

Make no mistake, buy hytrin cheap, Buy hytrin in canada, this is a game-changer. If you still aren’t sure what all of this means, hytrin no rx required, Discount hytrin without prescription, it means that nonprofit YouTube videos can have buttons built into the videos that say DONATE NOW or SIGN THE PETITION and these buttons will work—they will link to any site you point them to. You can even go back to all your old videos that are on YouTube and make your logo into a clickable link, hytrin no prescription, Purchase hytrin without prescription, add annotations to donate with a link, and otherwise make your video into a center of engagement, hytrin online sale. Buy hytrin without prescription, This is now, by far, the most important reason to be in the YouTube Nonprofit Program. Discount hytrin overnight delivery, People who watch videos on YouTube are very likely to do one thing when they are done…watch another video on YouTube. Not any more, cheapest generic hytrin online. Order hytrin on internet, With this new feature, YouTube can become a center for creating effective calls to action and engagement, hytrin from india. Find hytrin no prescription required, Major props to Ramya and the entire YouTube team—you rock.

So that you can get see with your own eyes how this all works, we made this video (above) along with our partners at the Case Foundation as part of the Gear Up For Giving program. (Also, thank you to Beth for letting us shout about this news from the rooftop that is Beth’s Blog.)

Follow Michael on Twitter

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12 Comments     comment
  • Twitter Trackbacks for See What’s Out There » Blog Archive » YouTube’s Game-Changing New Feature for Nonprofits [see3.net] on Topsy.com

    [...] See What’s Out There » Blog Archive » YouTube’s Game-Changing New Feature for Nonprofits blog.see3.net/2009/09/10/youtube%E2%80%99s-game-changing-new-feature-for-nonprofits – view page – cached A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action” and said that in their first test of this, Charity:Water raised $10,000 in one — From the page [...]

    10 Sep 2009
  • Gabriele Bryant

    Hi, great news. When will this feature be available in the rest of the world (Europe, Switzerland, Germany)? Tried asking YouTube repeatedly, never got an answer…

    11 Sep 2009
  • Twitted by kenyanpundit

    [...] This post was Twitted by kenyanpundit [...]

    11 Sep 2009
  • Brad Bell

    @Gabriele Bryant

    You can already add external links using Vimeo. (You just need a Plus account, which costs about $5USD a month.)

    Here’s an example:
    http://www.resource-alliance.org/ifcmigration/

    There’s a link to the registration page at the end of the video. (Are you going?) You’ll also notice the embedded video is HD enabled and the Vimeo branding with it’s link back to the Vimeo site have been removed.

    In short, Vimeo is already doing what we in the EU want YouTube to do.

    11 Sep 2009
  • Twitted by NonprofitSRQ

    [...] This post was Twitted by NonprofitSRQ [...]

    11 Sep 2009
  • Michael Hoffman

    Brad, thanks for that information. Vimeo is a great service with high quality video, but we see it used mostly as an embedded video solution — meaning we don’t think there is much traffic discovering new things on the Vimeo site.

    The potential with YouTube’s change is that the audience — basically the entire web — is on YouTube and so an engaging, effective video could have real bottom line impact for an organization.

    We do not know much about YouTube’s roll-out of the nonprofit functionality to other countries. We are also not happy that religious and political organizations are excluded from accessing the features of the nonprofit program.

    11 Sep 2009
  • Links

    [...] There’s a great new feature available for nonprofits on YouTube: annotations to external sites [...]

    11 Sep 2009
  • Eileen

    Hi Michael, Great post! On a (somewhat) related note, since you’ve been in contact with the folks who run YouTube Nonprofit Program … just wondering if you know how many nonprofits have been accepted into the program?

    15 Sep 2009
  • Michael Hoffman

    Eileen, I don’t know. But I will ask! I haven’t seen any published figures around the program.

    15 Sep 2009
  • hoongyee

    Hi Michael

    I was just thinking about how powerful the positioning of an actionable button can be for many of the emerging performing artists and groups we support. Buttons, or a handwritten piece of paper like yours (love that!), encouraging viewers to comment on a work in progress, answer a call to for artists, send a letter to a legislator etc further blurs the distinctions by empowering the creator, consumer, advocate, and the curious.

    Speaking of the curious, do you know why religious and political organizations are excluded from the nonprofit program?

    tx, hoong yee

    http://queenscouncilarts.org/index.php?option=com_content&task=blogcategory&id=35&Itemid=286

    18 Sep 2009
  • Youtube’s “Call To Action” feature for non-profits just got a whole lot better! | Socialbrite

    [...] Kudos go to Michael Hoffman who has been working with Steve Grove and Ramya Ragahvan—who runs the YouTube Nonprofit Program—on improving their features for non-profits.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up with John. Tweet It!  Buzz It!  Delicious It!  Digg It!  Reddit It!  Stumble It!  Share It!  tweetmeme_url = ‘http://www.socialbrite.org/2009/09/29/youtubes-call-to-action-feature-for-non-profits-just-got-a-whole-lot-better/';tweetmeme_source = ‘socialbrite’; Tags:fundraisingYouTube Categories: tools RSS 2.0 feed to follow new comments. | Trackback [...]

    29 Sep 2009
  • Outdoor Lighting

    With this new feature, Youtube can become a center for creating effective calls to action and engagement.

    9 Oct 2009

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