Daily DoGooder: Beautiful: A Domestic Violence Awareness and Prevention PSA for Becky’s Fund
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Changing the world, one video at a time. Beautiful: A Domestic Violence Awareness and Prevention PSA for Becky’s Fund | 1:46
Becky’s Fund and The Jubilee Project
This is a sweet and upifting fundraising video. Its approach is simple; interviews and close ups against a white backdrop. What stood out is one is how it fundraises.
First, it tells us that 7 cents is donated for every click, so it’s easy for the viewer to feel like they are doing something right off the bat. Then, the call to action at the end really uses annotations for the Youtube nonprofit program in an innovative way; with a video from Becky’s Fund AND a link to the Jubilee Project.
One in every four women will experience domestic violence in her lifetime.
On average, more than three women are murdered by their husbands or boyfriends in this country every day.
Fifty percent of men who frequently assault their wives frequently assault their children.
The total costs of domestic violence against women exceed an estimated $5.8 billion. This figure includes the cost of medical and mental health care, lost productivity and work days but not the costs associated with the criminal justice system.