We’re Making a Commitment to Diversity and Inclusion (and So Can You)
See3 has been working every day to embrace diversity and inclusion within our company, and that starts with having a serious conversation about race and racism. Growing Up Jewish Growing up Jewish in Baltimore, I always had the sense of being both an insider and outsider. I went to a private school with WASPS whose families owned sail boats and went golfing, and I always felt like I...
See3 is Now a Certified B Corp and Your Company Should Be Too
After a rigorous audit of business practices, See3 Communications has been awarded B Corp status by the nonprofit B Lab. B Corps meet rigorous standards of social and environmental performance, accountability, and transparency. We think more businesses should act like our nonprofit friends and clients and put people over profits. The Supreme Court says that a corporation is a person....
5 Dynamic Calls to Action That Increase Donations
Your website is a kind of simple maze that allows people to go to where they want at their own pace. They can click here or click there and you hope they stumble upon - and are moved by - one of your calls to action. If you could group your website visitors together by their relationship to you and their actions on the site, you would place calls-to-action in front of them as they...
3 Rules for Making a Great Gala Event Video
At See3 we’ve made hundreds of videos, many of them for gala fundraising events. In this time, we’ve learned a lot about what works and what doesn’t. And as the people behind the DoGooder Awards, we review thousands of nonprofit videos each year looking for innovation, patterns and what works. One thing we’ve learned is that lots of people make videos. And a lot of these...
See3 leads panel at YouTube Space NY
This month, YouTube hosted its first nonprofit training in two years in their new YouTube Space in New York's Chelsea Market. See3 was honored to be asked to help plan this event and to lead one of the panels. YouTube has been building out studio spaces in major cities for the past few years. YouTube Space is a collection of large and small studios, permanent and...
How Can My Organization Utilize Curated Content?
Watch this video on YouTube Longtime friends and communications experts Michael Hoffman and Mitchell Hurst discuss how nonprofits and social causes can use curated content within their content marketing strategies. A brief rundown of our chat: 1:02 Mitch brings up the important point that many nonprofits have trouble keeping all of their content streams up to date, especially on social...
Conversion Booster: Converting Eyeballs Into Action
Up until now, the most effective way we’ve been able to increase conversions is with a combination of email and landing pages. Emails that are specific to certain segments, drive these folks back to landing pages designed to get them to take specific actions, like signing a petition, sharing something on social media, or making a donation. There are certainly tactics within email we...