YouTube Launches a Breakthrough in Nonprofit Fundraising
There’s a new tool rolling out on YouTube that we’re really excited about: donation cards. Donation cards are a simple add-on to YouTube videos that allow anyone watching to donate to a U.S. nonprofit organization. Any video creator can add a donation card to their video and designate which U.S. nonprofit organization will receive the funds (learn more about which nonprofits...
5 Ways to Get Your Organization Thinking Mobile First
Now that mobilegeddon has come and gone, some nonprofits might be wondering why people are still talking about mobile all the time. Our websites are mobile-friendly, and so are our email newsletters, and probably even our donation platforms. That means we’re thinking mobile first, right? Wrong. Even though many nonprofits have websites and email newsletters designed for mobile, many...
How Make-A-Wish is Telling New Stories with Audience Personas
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization's audience is to develop audience personas. Audience personas are fictional people that you create who represent your audience, based on real aggregate audience data. Each...
Here’s How We Worked Our Way Up to 50% Open Rates
I wear a lot of hats as See3’s Director of Content Strategy. I’m a consultant and project manager for some of our awesome clients. I help manage our internship program and other important operational projects. I’m a cheerleader for the company at speaking engagements and networking events around the country. But my favorite hat to wear is as the author of our weekly email...
What Volkswagen Got Wrong With Its Video Public Statement
Photo by FotograFFF / Shutterstock.com Yesterday morning, NPR reported on the Volkswagen emissions scandal and made mention of Martin Winterkorn, the now-resigned CEO of the automaker, appearing less than heartfelt in the video statement because he was reading from a teleprompter. If you pay close attention to the video, you can see Winterkorn's eyes darting back and forth - an...
Four Steps to Selecting the Right CMS for Your Nonprofit Website
When your nonprofit decides that it is time to upgrade your website’s content management system (CMS), it may be tempting to jump headfirst into whatever platform you’re most familiar with, or start using a shiny new tool your vendor recommends. At See3, we’re all about impact. And we think it’s important that the nonprofits and social causes we serve choose a CMS based...
Meet the See3ples: Elyse Kort, Project Director
Elyse Kort is Project Director at See3, where she will lead the strategy, design and implementation of a new major initiative. Originally hailing from the Queen City (Cincinnati, OH), Elyse talks to us about decades of volunteering, her favorite podcasts, and why there’s always room to be a fearless do-gooder. Tell us a bit about your background and what your role is at See3. I...