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Charities see potential in tapping young Web users to promote their causes online Buy vigrx without prescription, By Wailin Wong

Tribune reporter

April 30, 2008

Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, find vigrx without prescription, all looking to tap into a growing mass of young people who are spending much of their time on the Web. Vigrx buy online, Now, non-profit organizations are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fundraising and marketing, cheap vigrx.

It's a big change for non-profits as they shift from direct-mail campaigns and relying on the checkbooks of older givers to the unpredictable whims of Web popularity. Canadian vigrx, Though the transition is nascent, charities see potential in recruiting young activists who already use online networks to broadcast their identities and make connections.

Actress Cynthia Osuji of New York is a case in point, buy vigrx without prescription. She became interested in a women's health non-profit when she received a mass e-mail about auditions for a Circle of Health International-sponsored benefit production of Eve Ensler's "A Memory, vigrx online stores, A Monologue, Order discount vigrx online, A Rant and A Prayer." The group also was seeking board members to plan the show.

After Osuji, 26, vigrx price, won a spot in the cast and joined the board, Buy vigrx internet, she added a copy of the show poster to her MySpace profile. Out-of-town friends who couldn't attend the show ended up making donations and two "Facebook friends," casual acquaintances who learned of the benefit through the site, best price vigrx, came to the March performance. Buy vigrx from us, Osuji said the show brought her back into community service, an activity she hadn't pursued since high school. Buy vigrx without prescription, "Violence against women and women in conflict [areas] is something that's very personal to me," she said.

Circle of Health International has its own Facebook page, purchase vigrx overnight delivery, and 26-year-old Matt Bieber clicked on an application called Causes that allowed him to invite more than 100 of his 200-plus contacts to publicize the non-profit on their profile pages. Vigrx buy, His recruitment effort was akin to distributing virtual bumper stickers with the option to donate through the site. Eleven of his friends added the non-profit to their profiles.

Sean Parker, vigrx in us, who helped create Causes, Vigrx without prescription, said, "If you can activate a group of people and get some of those people to replicate the process … you've got the basis for a movement."

Outside of general communities like Facebook and MySpace, there are also social networking sites dedicated to philanthropy such as YourCause.com, buy vigrx online cheap, HopeEquity .org and actor Kevin Bacon's SixDegrees.org.

Now established institutions like the MacArthur Foundation and the Case Foundation want to know more about the tie between digital life and philanthropy, buy vigrx without prescription. Vigrx rx, They are funding studies of online social networks, civic engagement in the Millennial Generation and philanthropy in virtual worlds like Second Life.

"We're not claiming [online networks are] the panacea for philanthropies, order no rx vigrx," said Ben Binswanger, Buy no rx vigrx, the Case Foundation's chief operating officer. "[But] we think it's way too early to dismiss it as an Internet fad. … We're going to keep pushing down this path because we see enough spark here to make it interesting."

Power to engage

For non-profits, vigrx online, the power of social networks is engagement, Low price vigrx, not necessarily sheer dollar numbers. Buy vigrx without prescription, "If you send out a direct-mail piece, you never know if people open it up or not, unless they mail a check back to you," said Steve Byers, director of development and communications at Kansas-City based WaterPartners International, which promotes safe drinking water. "With the online community, we know which pages they're clicking on, cheap price vigrx. … They want to provide feedback and interact with the organization in ways that are very exciting and challenging."

WaterPartners created three fictional characters from Ethiopia, Cheap vigrx without prescription, India and Honduras and placed them in a virtual village on Second Life to illustrate the challenges of accessing potable water. The avatars also have profiles on MySpace and Facebook, and shots of their Second Life village are posted on photo-sharing site Flickr, vigrx internet. While the amount of money raised so far is tiny, Vigrx prescription, Byers said he could see online marketing and fundraising slowly displacing direct mail.

"I've been in fundraising for over 20 years, so this is really kind of a brave new world for me," he said, buy vigrx without prescription. "I've really had to rethink my whole approach to fundraising through the Internet."

Clearly, online fundraising is in its infancy, vigrx purchase. A survey by The Chronicle of Philanthropy showed that online giving for 187 large charities totaled $1.2 billion in 2006, Buy discount vigrx, up from $881 million in 2005. But of 147 organizations, 103 said online donations accounted for less than 1 percent of total contributions in 2006, vigrx in bangkok.

"There is no really large, Vigrx us, significant fundraising happening on social networks, but there's a sense in the non-profit community that that's where the prospects come from," said Michael Hoffman, vigrx canada, chief executive of Chicago non-profit consulting firm See3 Communications.

Building relationships Buy vigrx without prescription, Some non-profits that have a presence on social networking sites have discovered a new relationship with users. Online vigrx, Carie Lewis, the Humane Society's Internet marketing manager, said she finds herself responding to lots of mundane questions on pet care as a result of maintaining a presence on Facebook, overnight vigrx, MySpace, Order vigrx no rx, YouTube and Flickr. More important, Lewis said she's discovered supporters outside the organization's traditional demographic of women in their 50s, find discount vigrx online.

"It was a lot of work, Buy vigrx on internet, but it really paid off for us," Lewis said. The Humane Society has raised more than $33, buy vigrx in canada,000 on Facebook from users who have set up pages to protest everything from puppy mills to seal clubbing in Namibia. Vigrx overnight, The amount of money raised is small, but convinced Lewis' bosses that the online efforts have merit.

"Traditionally, vigrx online sales, I think non-profits focus on high-value donors, Vigrx generic, and what MySpace provides is an enormous network of people who are able to get involved through volunteering, offline events and donating in smaller amounts," said Lee Brenner, buy vigrx cheap, who oversees activism-related content on MySpace. Order vigrx from us, Link [Chicago Tribune]

Copyright © 2008, Chicago Tribune.

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Viagra online without prescription, I went to several Web 2.0 sessions at NTEN, Nonprofit Technology Conference in New Orleans last week. It was amazing how many there were, sometimes even two at the same time. They were all very good, viagra price, and all the same. My one criticism of all of them is addressed at the end of this post. Viagra online sales, Also at the end, I have embedded the presentations of several of those folks I mention.

The first session I attended was specifically about social networking and led by Brian Reich of Echo Ditto, author of Media Rules!

Brian's big point was that there’s a lot of noise to cut through and to engage people you must deploy quality, focused, niche communications, viagra online without prescription. Volume and frequency are not primary considerations. Most importantly, certified viagra, participate with authenticity. This is something anyone studying the space knows. Order viagra no prescription, You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. Viagra online without prescription, A good tip Brian mentioned was to deputize people to grow your network for you. This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. Giving people certain authority to speak on your behalf, and rewarding them with praise or titles or special invitations to events, generic viagra, etc. In other words, Purchase viagra no rx, to formalize that relationship is a great idea. Another point Brian made was that perhaps Facebook and Myspace are not for your organization. You may find better success participating in a niche social network like Changents or Gather, viagra online without prescription. I suggest another one to explore, Rethos, viagra drug.

Brian provided an overview of many of the social networks out there. He talked about LinkedIn, Order viagra without prescription, but he did not address LinkedIn for Good. I asked him afterwards if he knew of any case studies or saw any potential for using LinkedIn for Good, which launched last year with much buzz but seems like nothing but tumbleweeds rolling by since. Viagra online without prescription, His thoughtful response: “I know a bunch of people have tried (and there has actually been some discussion within the NTEN blogs and community about it) to use LinkedIn as a fundraising platform. The LinkedIn platform isn't structured exactly to support direct fundraising, buy cheapest viagra online, and I think people don't necessarily appreciate when you don't respect the medium. But I have seen groups use LinkedIn to form committees that do fundraising, Compare viagra prices, to have people volunteer time from an in-kind standpoint, etc. So, if you use the right tools through LinkedIn, viagra medication, you can get that much closer to a donation--so I'd say that is a better path. All experiments still, Find cheap viagra online, but there is clearly potential.”

Brian emphasized that social networking is not for every organization, and that you must consider your goals, strategies, tactics, find no rx viagra, and resources, not assuming the use of any particular tool. This notion was echoed by the other presenters on this topic that I saw, but Brian said it the best and with the most authority: “If you leave this conference, go back to your team and say, ‘We need a Facebook strategy’ then I have failed…”

Beth Kanter led a mere four sessions, viagra online without prescription. Sale viagra, I attended two of them. The first was about ROI. Coming from a background in SEM and lead generation, I was so glad to see “Web 2.0 ROI” as the title of a session, buy viagra internet. Beth pointed out a great study on blogging ROI from Forrester. Viagra online without prescription, She asked the audience how many people use formal ROI evaluations with regard to social media efforts. I was glad my hand was up but sad it was one of only two.

The first panelist was Eve Smith from Easter Seals, online viagra. They tried the Causes challenge – seeking donors on Facebook - and her biggest takeaway was that influencers are more valuable than donors. I assume what she means is that if you find the influencers, Buy viagra no prescription required, they will bring you more donors than you could find on your own. Makes sense, viagra online without prescription.

Wendy Harman from the Red Cross gave her case study on Project Listen. She does an amazing job at communicating with and monitoring the blogosphere and reporting on coverage of her organization. Her take-aways from that activity are that internally, order no rx viagra, people love the feedback from bloggers, and externally, Cheapest generic viagra, people love to know that you care.

Danielle Brigida from NWF presented a case study on Digg and StumbleUpon. Viagra online without prescription, It took her 7 months to establish relationships in the Digg community sufficiently to get good results (ie, popular stories). Just like anywhere else, you have to be a credible, generic viagra online, authentic participant and contribute valuable information in order for others to reciprocate. In StumbleUpon, Viagra prices, she saw results from being the source of quality, relevant info. I have embedded Danielle's PowerPoint below.

Carie Lewis, viagra overnight delivery, who does tremendous things on Myspace and in other social media channels, gave a case study on HSUS’s video contest after the Michael Vick dogfighting incident. HSUS only got 22 entries but from a marketing perspective it was a success in part because Hulk Hogan did the promo video for the contest, viagra online without prescription. Viagra professional, She learned from the experience to require email in the voting tool, target people likely to submit videos, and do more blogger outreach. See3 has run many successful video contests (a few examples here, drug viagra online purchase, here and here). Video contests can be a great way to give your community something tangible to do and create great content for your organization in the process. Order generic viagra, Justin Perkins from Care2 presented his famous social media ROI calculator. Viagra online without prescription, The big take-away here is that if you assume one full-time staff member getting paid $52k/yr dedicated to social media can yield even 10,000 new email addresses for your organization in a year (which I agree would be a lot), then your CPA is $5.20/name. Justin says “there are cheaper ways to acquire email addresses.” He respectfully refrained from plugging Care2, which uses a brilliant petition process to find supporters for your cause among their network of 7 million activists at the cost of between $2-3/name.

My understanding of Care2, buy viagra on internet, based on comments from Care2 clients, is that the lists perform well, Canadian viagra, however the demographic is clearly progressive, and somewhat skewed to middle-aged women. So how much any organization should rely on Care2 for list-growth really depends on your mission, objectives, viagra pharmacy, and your own community. There is a lot more to this discussion, Cheap viagra online, such as all of the potential benefits to social media marketing beyond strictly list-growth, such as branding, fostering community, creating discussion, lowest price viagra, distributing media materials, participating in existing communities, Free viagra, and many other results more difficult to fit in a spreadsheet. Again, what are your goals, viagra online without prescription.

Another Web 2.0 related session I attended was See3’s Michael Hoffman about online video, which he already summarized. My take-aways from his session: “viral to what end?” Michael made the point very well that everyone wants their video to go viral, buy generic viagra online, but that is not a legitimate goal in itself. Views do not necessarily lead to donations and email addresses. Find discount viagra, You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites Viagra online without prescription, to convert views to action. He said it's important to start with stories and to have a strong call to action. Now here’s the part where I criticize my boss. He showed this as an example of a direct response piece, cheap price viagra, which is a great video and performed well in the email appeal for which it was created, but not nearly as well as this one, Buying generic viagra, which has a much stronger call to action and is the better example.

The last session on Web 2.0 I attended was called "The Next Latest Thing: The Future of Technology in Nonprofits" led by John Kenyon with Beth. I have to say, the title of this session was misleading, viagra online without prescription. Upon reflection, “the next latest thing” seems cheeky, viagra prescription, but “the future of technology in nonprofits” seemed like a fun exploration into the unknown rather than a run-down of the most contemporary tools everyone else was talking about. Nevertheless, Cheapest viagra prices, what I liked about this session was that John did a great job of getting comments from the crowd after each point, creating some discussion and incorporating feedback into his presentation. What I also liked about this session is that John echoed many things we advocate at See3: tell stories, get user-generated content as a great way to efficiently acquire marketing material and ignite your audience, buy viagra from india, use media to engage people.

Now here is my criticism of all Web 2.0 sessions, Purchase viagra online, as promised at the beginning of this post: most, if not all, of the case studies are from large organizations with communications teams and resources that allow them to try things like video and daily engagement in social networks. Viagra online without prescription, But what about the small organizations that have one person responsible for marketing & communications, and that person is also the network administrator, web manager, and events coordinator. What can they do. We cannot solve their problem of limited resources, but we can find their successful case studies and present them to inspire other organizations like them, which is a majority of nonprofits. I’d be happy to moderate that panel next year in San Francisco.

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