Donald Trump and The Last Great Inadequacy Ad
Miriam Brosseau is See3's Director of Engagement. She consults on digital strategy for a range of clients including ELI Talks and Make-A-Wish. In a normal presidential election, we’d long be over talking about the campaign. But it goes without saying, the presidential election of 2016 was anything but normal. And besides, if the president himself is still talking about the...
How to Create a Culture of Content
Author Alicia B. Johnston is a former AmeriCorps member and nonprofit communications manager who now works as a Marketing Associate at Sprout Social. One of the most effective ways to attract people to your cause is to tell meaningful stories. Today’s digital landscape is full of opportunities to share these stories in new and different ways, from live-streaming video to infographics to...
How to Create Valuable Audience Personas for Your Nonprofit
Thousands of volunteers, donors and supports are, or have the potential be to be, involved in your nonprofit’s mission. Everyone involved in your organization comes from a different financial, personal and social background, so each individual will interpret your mission differently. In order to adequately address all of your donors and supporters, you must first determine their...
How Make-A-Wish is Telling New Stories with Audience Personas
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization's audience is to develop audience personas. Audience personas are fictional people that you create who represent your audience, based on real aggregate audience data. Each...
4 Questions You Should Answer Before Buying a Domain Name
A domain name is essential to developing a forward thinking and accessible nonprofit. Good domain names attract viewers to your website and cause, while establishing credibility. Today, culture is becoming increasingly web-based. This means, establishing an online presence opens up a world of opportunity--increased reach, donations, volunteers and viewership. To explore these opportunities, here...
What Nonprofits Can Learn From Google’s Recent Domain Name Purchase
(Photo: Mon's Images / Shutterstock.com) When I read that Google purchased abcdefghijklmnopqrstuvwxyz.com as a domain name for its new parent company, Alphabet, I chuckled. Not only is it a very genius, strategic move. It is one step in the right direction for creative domain names. As one of the largest players in the technology industry, Google experiences unparalleled flexibility to...
5 Questions To Help You Find Your Nonprofit’s Brand Voice
Have you ever scrolled across a branded tweet or Facebook post and fondly thought, “This is something I’d say to my friend” before you liked or starred the post? If you have, you experienced brand voice doing what it does best: getting people involved. Today, more than ever before, companies and organizations need to consider the time it takes to develop and manage the...