Donald Trump and The Last Great Inadequacy Ad
Miriam Brosseau is See3's Director of Engagement. She consults on digital strategy for a range of clients including ELI Talks and Make-A-Wish. In a normal presidential election, we’d long be over talking about the campaign. But it goes without saying, the presidential election of 2016 was anything but normal. And besides, if the president himself is still talking about the...
4 Questions You Should Answer Before Buying a Domain Name
A domain name is essential to developing a forward thinking and accessible nonprofit. Good domain names attract viewers to your website and cause, while establishing credibility. Today, culture is becoming increasingly web-based. This means, establishing an online presence opens up a world of opportunity--increased reach, donations, volunteers and viewership. To explore these opportunities, here...
Want to get your audience hooked? Try something interactive.
Author Katherine Nagasawa is an interactive media storyteller who recently joined See3 as a Video Post Production Intern. It seems like everyone in the journalism world is talking about interactivity these days. Stories like "Snowfall" by the New York Times and "The NSA Files" by the Guardian pushed the boundaries of web storytelling and reader engagement through moving...
Here’s Why People Donate to That Non-Profit and Not Yours
The greatest challenge and reward as a nonprofit communications professional is encouraging supporters to spread the word about the what our organizations do and getting them to donate to your cause consistently. However, driving social change is not a feel good tactic, it's an actual science. See3 wants its clients and its friends to understand what compels people to stand up, speak up, and...
What Your Nonprofit Should Know About Drupal 8
Drupal is one of the world’s most popular web content management system (CMS) and the second most popular open-source CMS after WordPress. The CMS’s latest upgrade, Drupal 8 beta, will allow users to test out its most anticipated version to date. As with any CMS, Drupal 8 beta includes more than 200 new features that allow for more agile and personalized websites including. But with...
Four Steps to Selecting the Right CMS for Your Nonprofit Website
When your nonprofit decides that it is time to upgrade your website’s content management system (CMS), it may be tempting to jump headfirst into whatever platform you’re most familiar with, or start using a shiny new tool your vendor recommends. At See3, we’re all about impact. And we think it’s important that the nonprofits and social causes we serve choose a CMS based...
Want More Donations? Hold Off On Thank Yous
Our web development team does a lot of group reading. We believe that learning new things is a part of our continuous improvement process, and that it's an essential drive for our common culture. We read books on a wide spectrum of topics: art, science, personal development, just to name a few. Last year we read a personal development book called The Willpower Instinct, by Kelly...