Anthropomorphism, the attribution of human characteristics to non-humans, is always an effective storyteling tool. In this video, the dogs take it one step farther, by making us humans into the “other.” We are only referred to as “he” and our actions in this case turn the tables on the human/animal divide. The strong message with great execution makes for a very effective video.
Not only is dog fighting against the law in the United States, it is a felony in all 50 states, the District of Columbia, Guam, Puerto Rico and the U.S. Virgin Islands.
To produce successful fighting dogs, certain aspects of normal dog behavior must be altered. (ASPCA)
One of the motivations for people getting involved in dog fighting is to use the animals as extensions of themselves, to fight their battles for them and demonstrate their strength and prowess.