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Daily DoGooder: Tom’s Next Chapter-The Reveal

See3 Communications and The Daily DoGooder

Change the world, one video at a time.
Tom’s Next Chapter-The Reveal| 4:11

Tom’s One-for-One

This is another corporate based clip, but from Tom’s Shoes, which has a more direct philanthropic mission. Every time you buy a pair of shoes at Tom’s, they give a pair to a child in need– one for one.  Now they are selling eyewear.  For every pair of sunglasses purchased, they are partnering with the Seva Foundation to give sight back to a person in need.  This video promotes the launch of a new phase for Tom’s– with a new line they are transforming from a shoe company to a “one for one” company. Tom’s pioneered this truly innovative business model and it has been replicated with buy one, give one items from solar-powered flashlights and blankets to soccer balls.

Shop around to help one of the millions who needs glasses at other buy one, give one eyeglass companies including 4Sight, partnering with NPO Unite for Sight and Warby Parker partnering with NPO Visionspring.

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