First Twitter Fundraising Case Studies
Tweetsgiving was one of the first Twitter campaigns designed to raise money. Built around Thanksgiving, the idea was for Twitterers to tweet (post) something they are grateful for, and at the same time post a link to Tweetsgiving where a donation could be made to build a classroom in Tanzania. The goal was $10,000.
* $11,021 raised from 364 donations
* 15,830 Total Pageviews from 7,563 Unique Visitors in 101 different countries
* over 100 press and blogger mentions
Not bad! This all happened over a very short period of time.
Some thoughts on why it was successful. It was designed FOR Twitter — not just something put on Twitter. The goal was SPECIFIC — a classroom, not support of an organization. (Don’t forget that no one gives to your organization, they give THROUGH your organization to make change.)
It cost almost nothing to do this, just the guts to try and the time.
I am sure we will see more on this front. What are you inspired to do now?