Jumping The Shark – When a video style has outlived its purpose
There have been videos around that use words and music only to make a point. The best of these is a video called The Girl Effect. It is really the only MUST WATCH video of this genre.
Here it is:
Since this is so moving, many folks have watched it and then thought — hey we should make one of these about our issue. OK, listen to me. ENOUGH!
Starbucks did their knock-off (ripoff):
And it’s a shame more people have seen the Starbucks video than the Girl Effect video.
Then we have Toms Shoes… which did their version:
I was notified of the Toms Shoes video from one of our production staff who said “Can we pledge not to do this?”
Of course you have the Twin Cities United Way getting into the act:
And I got a tweet saying, what do you think of this video. I think, stop it!
If you have more of these examples, post them in the comments. And if you are thinking of doing your own Girl Effect video… do something original. Think of your story and find your voice, you will be much better off.