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Online Video for Cause Marketers

Last week, Michael Hoffman spoke about online video as part of the “Social Media for Cause Marketers” workshop at the 2009 Cause Marketing Forum.

He spoke about how the web is changing from an electronic brochure to an interactive channel, how video can enhance your existing cause campaigns, and about redefining what “viral” really means. Check out his slidedeck below and leave a comment if you have any follow-up questions.

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