How to Enlist Millennials in Your Nonprofit's Mission
Today, millennials make up 27% of the population and have the annual buying power of $1.3 trillion. Developing a strategic marketing plan to address millennial constituents can significantly influence your nonprofit’s brand awareness and fundraising capabilities. Here's what you need to know about enlisting the support of millennials, from a millennial's perspective.
Creating a Video? Here Are 20 Terms You Need to Know
The lingo we use can be jargon-heavy and confusing if you've never created a video before. To get you well on your way to fluent video-speak, we sat down with See3 producers to get a list of key terms you need to know when making a video.
The Video Creative Brief [FREE TEMPLATE]
The creative brief is a document that we use in video production to capture the essence of who you want to reach, what you want to tell them, and what you want them to do after they watch your video. What most nonprofits don’t know is that this is actually the trickiest part of our jobs. Here's a free template to house your next great video idea.
Here's How We Worked Our Way Up to 50% Open Rates
We stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. In fact, we saw our open rates soar to 50 percent. Here's what we changed to connect with a stronger, more engaged email audience.
What Volkswagen Got Wrong With Its Video Public Statement
German automaker Volkswagen is embroiled in an emissions scandal that resulted in its CEO Martin Winterkorn resigning and giving a public statement. So why does Winterkorn's apology seem unbelievable. Here's what we can learn about video public statements.