3 Winning Leadership Techniques for Nonprofits
If you are running a nonprofit, then you have a unique advantage when creating a leadership culture within your organization. While leadership techniques can applied to almost every kind of business model, nonprofits are generally more likely to apply these techniques and to get the most value from them. First of all, let us define what is meant by “leadership” in the context of this...
How Video Planning Helped Me Plan My Wedding
I like to think that most people don't fail to plan, but that they don't know that they need to plan and what to plan for! As senior video producer at See3, I’ve seen this conundrum unfold while planning videos for all kinds of organizations, which is why I am always glad to step in and ask the right questions to help organizations figure out what they should be planning...
WEBINAR: Video As An Engine for Nonprofit Growth: A Case Study
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity. In the webinar Video as an Engine for Nonprofit Growth: A Case Study, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an...
How Nonprofits Can Use Customer Journey Mapping
Over the course of the year, your organization develops hundreds of opportunities to connect with your supporters. These opportunities may include your website, e-newsletters, social media channels, live events, direct mail, and mentions your organization through media, family and friends. The sum of all these parts and how your audience interacts with your organization at each stage creates the...
The Story Behind "The Electronic Afterlife"
A few weeks ago, I stumbled upon a video called "The Electronic Afterlife." I had no idea what it would be about, but the title was compelling and video thumbnail looked interesting, so I clicked play. I thought it was a great example of how to do social cause video well. So did Buzzfeed, Gizmogul, and USA Today, who all featured the video on their sites. The video is as...