They’re Not Playing by the Rules
How do you address serious issues like health care reform in a way that engages the online audience? This video from Health Care for America Now [via Levjoy.com] shows how you can use humor to highlight topics like the frustrating and seemingly arbitrary web of health insurance rules.
It sparked a lot of good debate here in the office at our recent sit down about rising health insurance costs. While businesses like See3 are committed to providing this benefit to their employees, the American health care industry is not making it easy. According to the National Coalition on Health Care,
Premiums for employer-based health insurance rose by 6.1 percent in 2007. Small employers saw their premiums, on average, increase 5.5 percent.
These numbers are due to rise significantly in 2008 and 2009 as health insurance expenses continue to be the fastest growing cost component for employers around the country.
Hahaha. This video is kind of awesome.