This Week in Video News
August 15, 2014
There's a lot happening in video. Here are some of our favorite headlines from this week.
Legendary investor Andreesen Horowitz put a lot of his eggs in the Buzzfeed basket early this week. This puts Buzzfeed's value at $850 million. A big chunk of that cash will be invested into BuzzFeed Motion Pictures, its Los Angeles-based video arm. The production company is led by Ze Frank, creator of the 'True Facts' series. There may be full-length movies in BuzzFeed Motion Pictures' future.
YouTubers like beauty vlogger Michelle Phan are making some serious cash from endorsements, book deals and even their own product lines. These stories are indicative of a larger narative that we've known to be true for years: video is the most effective way to share your message on a massive scale, and that has some serious value. Another piece of evidence: "YouTube now reaches more U.S. adults ages 18 to 34 than any cable network, according to Nielsen." That's a lot of people, and a lot of power for those who use video well.
This recent Funny or Die video made headlines for its stark portrayal of just how stuck in the past our workplaces are, even if the technology has changed. It's a shining example of one of the basics of making a great video: story first, talking points second.
You've probably already seen the videos all over your Facebook page – people dumping buckets of ice water over their heads to raise awareness and donations for ALS. The ALS Foundation has raised 4.1 million dollars in donations, compared to $1.2 million during the same time period last year. Everyone from Justin Timberlake to Mark Zuckerberg is getting in on the challenge – and probably your buddies too. We love seeing video for a cause go viral.